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Facebook has a lot of inventory to sell out for all pockets, which opens endless possibilities for advertisers to find the most efficient spot for their ads. CPI (Cost per install) is one of the most important marketing metrics that indicates the cost app marketers pay to acquire new users. In other words, the cost per install – mobile advertising pricing model that helps evaluate the effectiveness of paid user acquisition (UA) campaigns. So those are a few of the best ways to lower your Facebook ads cost. There is certainly a learning curve when it comes to Facebook ads, but if you can get over that initial hump, it can be very rewarding. When it comes to analysis, Facebook Ads Manager and Ads Reporting cover 80% of data needed, but sometimes I use RStudio to get more data from Facebook Marketing API to build custom reports.